We are a platform for Funk & Soul.

In addition to our own label releases, we curate a selection of high-quality Funk & Soul LPs, 7" and tapes in the Soul Shop. We try to offer an international selection of the contemporary international scene. Music that we love. 

We are Soul&Funk and vinyl lovers ourselves. Passionate about what we do, with a direct line to the labels and artists. We want fair shares for the artists and sustainable relationships with our customers and partners. Relationships at eye level. We want to support the scene directly and immediately. The Soul Shop should bring people and music together. Bringing Soul back to the people. 

The mission

We don't just want to be the best online shop for Funk& Soul: We care about culture. And so we are building an online archive for soul stories, illuminating backgrounds and saving analogue treasures for the digital age called Soul Library. We curate playlists and try to link the analogue with the digital world.

The Team

Golden Rules is based in Leipzig, Germany. Johannes Riedel is a soul nerd from a young age. He runs his own labels and a studio with vintage equipment and is a multi-instrumentalists in a long list of projects. He works as a booker and promoter for contemporary funk and soul acts and has his own radio show on Soho Radio London. Fabian Schuetzes aim is to create projects with value, to tell important stories, based on a DIY heart and an independent music mindset. In addition Malte and Fridtjof join and help us with running the online shop.

We are very happy about the broad international appreciation for the project. From BBC, Blues & Soul Magazine, Mint Magazine, Deutschlandfunk to hundreds of other radios and genre media: Makes us proud. As well as your support and the enthusiastic feedback of the meanwhile hundreds of customers.

Thank you!
Johannes & Fab

All photos by Hannes Wiedemann